About
Twenty-five years of improving lives
From print designer to UX Director, the work keeps changing shape — but its core motivation stays the same: building others up and leaving both people & organizations better than I found them.
Career Journey
From print to product
25 years of building design practices at every scale
25
yrs
Design
15
yrs
UX Design
15
yrs
User Research
10
yrs
DesignOps
9
yrs
Management
2024 – Present
Senior UX Manager, Experience Design & Design Operations
Xometry
Scaling a 19-designer UX org across 5 product domains. Driving AI-first design workflows (24X acceleration), DesignOps maturity, and Journey Management foundations.
2022 – 2024
UX Manager, Store Systems & Contact Center Technology
Home Depot
Led conversation design, product design, content design, and user research across 6 products processing $20B in annual sales. Drove $205M sales lift and a $150M operational-expense reduction.
2020 – 2022
Senior UX Manager, Data Science
Target
Built a UX team to support Target's suite of 9 data science applications. Directed the Sapphire A/B testing platform overhaul (56% reduction in test creation time) and a strategic pivot to data discovery ($27M recovered, 530% reduction in time-to-insight).
2019 – 2020
Head of Design & Research
ArbiterSports
Started a UX team and modernized a 20-year-old legacy platform spanning 8 disparate products. Delivered a 5,000% reduction in system setup time and directly enabled the #2 largest deal in company history.
2017 – 2019
UX Manager
Omadi
Architected mobile workflows for a towing-management platform — slashed hazardous on-scene data entry and achieved a 28% lift in same-day pick-ups.
2015 – 2017
Senior User Experience Designer
Fortra's Digital Guardian
Researched and designed a new SaaS data security & analytics web app to detect and prevent intellectual property loss. Delivered a 157% increase in threat detection efficiency, evidenced during the 2017 WannaCry ransomware response.
2012 – 2015
Product Designer
Earlier roles
Transitioned from print into product design. Built foundations in interaction design, information architecture, and research that anchor my UX practice today.
1999 – 2001, 2003 – 2013
Print Designer
Early career
Started in print and brand design. The fundamentals of typography, hierarchy, and craft still shape how I think about product design today.
2001 – 2003
Volunteer Missionary (Brazil)
The Church of Jesus Christ of Latter-day Saints
Two years of full-time volunteer service in Brazil. Learned Portuguese, built relationships across cultures and economic backgrounds, and developed the empathy and resilience that ground my leadership today.
What I Bring
Core strengths
Leadership & Collaboration
I bring proven leadership, design expertise, and a proactive mentality to the table. I excel at facilitating cross-functional involvement and recognize that great products aren't designed in isolation. My approach emphasizes building bridges between design, product, and engineering to create alignment that drives results.
Entrepreneurial Mindset
I may not be a founder, but I am an entrepreneur. I invest in company success proactively, understand business fundamentals, and contribute to organizational vision. I treat every team I join as if it were my own company — measuring success in outcomes, not outputs.
Design Operations
I've spent the last decade maturing how design gets done — capacity planning, workflow systems, critique culture, and AI-augmented pipelines that compound team throughput. DesignOps is where strategy becomes leverage; I treat it as a primary leadership discipline, not back-office plumbing.
Mentorship & Community
I write extensively, mentor younger designers, and volunteer in design communities. Giving back isn't optional — it's how the discipline grows. I've built and grown 12 Product Design & User Research functions from scratch throughout my career.
Proficiencies
Skills & tools
Skills
Tools
Industries
Methodologies
Education
Academic background
Bachelor of Science, Interaction Design
Utah Valley University — Orem, UT
Coursework, Business Management
Brigham Young University — Provo, UT