Driving a data platform roadmap pivot to grow adoption

Target's data visualization & reporting platform was being built for the 3% of users who created dashboards while 97% — the analysts and PMs consuming them — couldn't find datasets they needed, wasting $52M annually in lost productivity. I joined to diagnose the gap and realized the roadmap had been pointed at the wrong problem entirely.

I drove a strategic enterprise-level pivot from widget creation to data discovery and restructured the team into a dual-track model that separated leadership vision-setting from cross-functional execution. Along the way I coached a senior designer through the climb to team lead — tightening the two-way feedback loop with her so I could dial my involvement to match where she was in the climb. This approach enabled her to run with & evolve the vision across 3 product teams.